Well, the upside is that the ad naturally steams like a cup of coffee. What about this Folger’s ad on a manhole cover? Does it work? Via Ads of the World. Should they brand the ice cubes with their logo? Maybe not, since the logo would instantly begin to melt away and be gone in minutes given that their general value proposition is has to do with growth, progress, and protecting clients’ assets, this might not communicate what they want it to. Let’s say Citibank was sponsoring a big gala event. Not only would this be ineffective for many businesses, it could be downright counterproductive. Via New York Times.įor example, the trend of branding ice with logos.
This classy logo on ice idea works for an upscale bar or restaurant, but not for anyone else. Some unusual logo placements totally work, but for a limited list of businesses. If something looks weird, it probably is. Get a second set of eyes on the final design to be sure you didn’t miss anything. Seriously, if you are designing for a specific location, avoid screwing the whole thing up.If your logo placement makes your customers ask, “Why, oh why?!” you should beware.They could have moved these elements anywhere. Extra points deducted because this placement covers the entire vehicle. If this were Hooters, then the placement would be ingenious. But we had to include that second example of the same mysterious problem. Surely this is not her brand proposition…or is it? Via JustSomething.Co. This placement doesn’t do anything for the brand, because it draws your eyes away from the logo and toward other features in the ad. It makes others want to hang around in the backseat waaaay too long. The taxi below makes some people want to run away. Next, a quick look at logos and a few ads that were specifically intended to be placed where they are-to horrible effect.
And if you’re planning to put your logo on anything, get a final confirmation look before the project moves forward. Create usage guidelines for your logo so you can preempt more obvious problems. Think it through, each position and setting. “No-brainers” still require a little thought from you. Guess which half of the equation did not get solved? There are only two ways the Starbucks logo on this van can be seen: door open, and door closed. Starbucks really thought this would be simple. How hard would it have been to either specify only the going up side of the escalator? Or make two versions and insist that the ad always be heading up? Due to lack of foresight, TA is now crashing into a shiny marble floor. This is something Turkish Airlines should have thought about… Via Buzzfeed.
Yet you made a fatal error: you didn’t think the logo placement all the way through. You found a great place for your logo, congratulations! Maybe inside an upscale shopping mall that gets tons of traffic, for example.
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